SWEAT
Cinematic Production for the World’s Most Active Brands
We’re built for the brands that push limits.
We create high-energy, high-impact visuals for fitness, wellness, and performance brands that expect more than just content — they expect results. From the first rep to the final mile, we translate the power of movement into stories that inspire action, loyalty, and growth.
Our Work
Pitbull x Echelon – “Feel Good” Campaign
National TV spots that energized brand awareness, boosted engagement, and positioned Echelon as a direct Peloton competitor.
Holiday Magic for Echelon
A playful twist on holiday advertising: Santa sheds his coat — and weight — to jump on an Echelon bike. Aired nationwide, the campaign drove a seasonal spike in sales and reinforced Echelon’s message: fitness is for everyone.
Echelon EX-8S Launch
Cinematic product reveal showcasing Echelon’s flagship bike, complete with 24” curved touchscreen and synchronized LED flywheel. Positioned the EX-8S as the next evolution in connected fitness and helped fuel record pre-orders.
Built to believe.
Proven Growth
From Startup to Industry Leader
Since Echelon’s first bike debut on HSN, we’ve been their creative partner through every stage of growth — building campaigns that inspire action, not just clicks.
Scaling with the Fitness Boom
As demand surged, we moved fast — delivering back-to-back campaigns that helped drive revenue from $3M to over $100M annually.
Content That Moves
Behind every product launch, subscription push, and brand win? Visuals built to connect, crafted to scale, and rooted in one belief: the right story can move people — and brands — forward.
Echelon’s Revenue Growth (2014–2024)
Creative Services Built to Move People
From concept to final cut, we create bold, emotionally resonant visuals designed to inspire action, reinforce belief, and deliver measurable results.
Discover Your Edge
We immerse ourselves in your brand to uncover what moves your audience.
Craft the Playbook
Campaign creative, shot lists, and platform-specific strategies.
High-Performance Production
From studio shoots to on-location coverage, we deliver at the speed your market demands.
Deliver Impact
Optimized content for every channel — from TikTok to TV.
Why SWEAT
Specialists in Movement – We’ve mastered the art of filming energy, speed, and grit.
Built for the Pace of Fitness Brands – We work on your timeline without sacrificing quality.
Full Campaign Coverage – One partner for photo + video means a unified brand look.
Proven Results – Trusted by leaders in fitness, wellness, and performance tech.
Trusted by Brands That Move People
About Cornelius O’Donoghue
I started Go Bold Studio because I believe most people don’t realize what they’re capable of. That belief didn’t come from books — it came from growing up around it.
My dad was the first Irish NFL player. I was a competitive swimmer. I know what it’s like to chase something hard, to fall short, to push again — and to feel that moment when it finally clicks.
That’s what I aim to capture in our work: the turning point when someone rediscovers their strength, their focus, their purpose.
SWEAT isn’t just about making content. It’s about creating visuals that move people — because when you change what someone believes about themselves, you change what’s possible.
Your Brand Moves People. We Make Sure They Feel It.
Let’s create the next campaign your audience can’t ignore.