IN STUDIO - PRODUCT SHOOT
VIDEO + STILL PHOTOGRAPHY + EDITING
GO BOLD STUDIO
Commercial Production & Stage Rental | Casselberry, FL
Project: 30-Second Commercial Spot (Studio Shoot)
Line-Item Breakdown
1. Creative & Management $6,000
Director/DP
2 Days (1 Prep + 1 Shoot)
$6,000
2. Production Crew (W-2) $3,700
Producer
2 Days (1 Prep + 1 Shoot) [W-2]
$2,000
1st AC
1 Day Shoot
$850
Gaffer
1 Day Shoot
$850
3. Talent (Cast) [W-2] $1,300
Athletic Talent 1
On-camera performance (Self-provided wardrobe)
$650
Athletic Talent 2
On-camera performance (Self-provided wardrobe)
$650
4. Equipment Packages $1,600
4K Cinema Package
Full-frame cinema body, lenses, tripod, matte box, filters, batteries
$900
Lighting & Grip Package
Aputure LED fixtures, modifiers, C-stands, stingers, grip gear
$700
5. Studio & Production Expenses $2,550
Studio Stage Rental
Full-day cyclorama and stage facility access (Casselberry, FL)
$1,200
Craft Services & Meals
Catering and hydration for crew/talent (6 people)
$450
Data Management & Archival
DIT shuttle drive + 1-year secure hard drive storage & asset archiving
$900
6. Post-Production $2,650
Offline Editing & Cutdown
30-second assembly, pacing, and two rounds of revisions in Premiere Pro
$2,000
Post-Production Finishing
Professional color grading and audio mix
$650
7. Direct Pass-Through Costs $150
Music Licensing
Standard commercial music licensing fee (client selection pass-through)
$150
8. Custom Set Build & Fabrication (Optional Add-On) $3,250
Set Builder / Art Director [W-2]
1 Day Build / Prep (Carpentry, wall flats, and structural framework)
$750
Art Production Assistant [W-2]
1 Day Build & Staging Support (Carpentry assistance, painting, errands)
$300
Studio Stage Build Day (1 Day)
Dedicated stage access for set construction, wall staging, and painting
$1,200
Set Materials & Paint
Lumber, flat hardware, specialty texture elements, and paint supplies
$1,000
Total Direct Production Cost:
$18,550
Short-Term Production Insurance (2%):
$371
W-2 Payroll Fringes & Taxes (22%):
$3,098
Production Fee / Markup (20%):
$4,404
Total Estimated Project Investment:
$26,423
ON LOCATION- PRODUCT SHOOT
VIDEO + STILL PHOTOGRAPHY + EDITING
GO BOLD STUDIO
Commercial Production & Stage Rental | Casselberry, FL
Project: 30-Second Commercial Spot (Location Shoot)
Line-Item Breakdown
1. Creative & Management $6,000
Director/DP
2 Days (1 Prep + 1 Shoot)
$6,000
2. Production Crew (W-2) $3,700
Producer
2 Days (1 Prep + 1 Shoot) [W-2]
$2,000
1st AC
1 Day Shoot
$850
Gaffer
1 Day Shoot
$850
3. Talent (Cast) [W-2] $1,300
Athletic Talent 1
On-camera performance (Self-provided wardrobe)
$650
Athletic Talent 2
On-camera performance (Self-provided wardrobe)
$650
4. Location & Permitting $4,200
Location Scout & Manager
2 Days (Sourcing, contract negotiation, and on-set management)
$1,250
Location Rental Fee
1-day site buyout / location agreement
$2,500
Permits & Compliance
Municipal/county commercial filming permits and insurance certificates
$450
5. Equipment Packages $1,600
4K Cinema Package
Full-frame cinema body, lenses, tripod, matte box, filters, batteries
$900
Lighting & Grip Package
Aputure LED fixtures, modifiers, C-stands, stingers, grip gear
$700
6. Production Expenses $1,350
Craft Services & Meals
Catering and hydration for crew/talent (6 people)
$450
Data Management & Archival
DIT shuttle drive + 1-year secure hard drive storage & asset archiving
$900
7. Post-Production $2,800
Offline Editing & Cutdown
30-second assembly, pacing, and two rounds of revisions in Premiere Pro
$2,000
Post-Production Finishing
Professional color grading and audio mix
$650
Music Licensing
Standard commercial music licensing fee (client selection pass-through)
$150
Total Direct Production Cost:
$20,950
Short-Term Production Insurance (2%):
$419
W-2 Payroll Fringes & Taxes (22%):
$3,098
Production Fee / Markup (20%):
$4,893
Total Estimated Project Investment:
$29,360