Powerade x Walmart
The Challenge
For this campaign featuring Alex Morgan and Crystal Dunn, Go Bold Studio provided the technical backbone for the shoot. The primary constraint was a highly restricted window with the talent. We were tasked with executing the cinematography, grip, and lighting while ensuring the set remained efficient enough to capture both articulate stand-up interviews and dynamic b-roll within a tight timeline.
The Execution
We deployed our full camera, grip, and lighting package to ensure a seamless, professional workflow. By pre-lighting the stand-up interview area, we captured the essential content the moment talent arrived. This allowed us to pivot immediately to handheld and gimbal setups for movement-based shots. Our focus was on technical precision and speed, providing the resources and cinematography required to meet the brand's high-impact visual standards.
