Go Bold Studio x Peloton

We create powerful visuals that move people—to believe in themselves, and in your brand.

Peloton, we built this page with you in mind.

We’ve partnered with brands like Echelon, ZOA, and Powerade to create content that inspires belief, builds emotional connection, and drives action.

Now, we’d love to bring that same energy to your next campaign.

Most people forget what they’re made of.

In a world of filters and pressure,
fitness starts to feel like performance—not purpose.

We create content that pulls people back to their strength.
Back to their body.
Back to their why.

Not just production.
It’s a spark.
The kind that makes someone show up again—stronger.

Let’s make something that moves them—
not just to sweat,
but to believe.

Pitbull x Echelon – “Feel Good” Campaign

We captured the energy of Pitbull’s collaboration with Echelon in a high-impact spot that blended music, movement, and motivation. The campaign aired during the holidays and helped fuel a surge in engagement and brand buzz.

Holiday Magic for Echelon

Santa pulls off his coat—and reveals a fat suit. Underneath, he’s lean, ready, and jumps on his Echelon bike.
This playful spot flipped expectations with a simple message: fitness is for everyone.

Aired nationwide during the holidays, the ad boosted brand engagement and helped drive a seasonal spike in sales.

Echelon EX-8S Launch

We unveiled Echelon’s flagship bike with a sleek, cinematic reveal. Featuring a 24” curved touchscreen and synchronized LED flywheel, the video’s bold, futuristic aesthetic positioned the EX-8S as the next evolution in connected fitness.

Built to believe.

Real Results: Growth with Purpose

A Trusted Partner Since 2014

From their first fitness bike debut on HSN to a full ecosystem of connected equipment, we’ve helped bring Echelon’s vision to life—one bold story at a time. For over a decade, we’ve created visuals that don’t just showcase products—they show people what they’re capable of.

Scaling with the Fitness Boom

As demand surged, we moved fast—delivering campaign after campaign designed to inspire action, not just clicks. Our work helped drive Echelon’s rise from $3 million to over $100 million in annual revenue—fueled by storytelling that motivates, empowers, and performs.

Content That Moves

Today, Echelon’s platform reaches a global community of riders, runners, and rowers. Behind every product launch, subscription push, and success story? Visuals built to connect, crafted to scale, and rooted in our belief: that the right story can move people—and brands—forward.

Echelon Revenue
$1M
2014
$1M
2015
$2M
2016
$4M
2017
$10M
2018
$20M
2019
$200M
2020
$225M
2021
$200M
2022
$120M
2023
$120M
2024

Echelon’s Revenue Growth (2014–2024)

Creative Services Built to Move People

From concept to final cut, we create bold, emotionally resonant visuals designed to inspire action, reinforce belief, and deliver results.

Campaign & Launch Production

From new products to new seasons, we create high-impact campaign content that connects emotionally and performs across platforms.

Lifestyle & Brand Photography

We shoot with purpose—crafting aspirational, energetic visuals that reflect your brand’s spirit, your community, and your promise.

Creative Strategy & Concept Development

We’re not just executors—we’re collaborators. We help shape the big idea and align visuals with strategy, voice, and emotional impact.

Post-Production & Motion Graphics

Fast, scalable post-production with visual polish—tailored for digital campaigns, social drops, and connected fitness environments.

We don’t shoot filler. We don’t pad timelines. We don’t hand off without intention.


We craft every frame to inspire belief—and we deliver with the speed and clarity modern fitness brands demand.

Trusted by Brands That Move People

About Cornelius O’Donoghue

I started Go Bold Studio because I believe most people don’t realize what they’re capable of.

That belief didn’t come from books—it came from growing up around it. My dad was the first Irish NFL player. I was a competitive swimmer. I know what it’s like to chase something hard, to fall short, to push again—and to feel that moment when it finally clicks.

That’s what I want to capture in our work.

I picked up a camera to tell stories that feel like that moment—when someone rediscovers their strength, their focus, their purpose.

Go Bold isn’t just about making content. It’s about creating something that moves people—because when you change what someone believes about themselves, you change what’s possible.

Let’s make something Bold together.

Reach me at cornelius@goboldstudio.com or +1 (727)249-6311.