PRODUCTION PRICING

📊 Budgeting & Estimate Structure
All estimates follow industry-standard AICP-style budgeting. This includes clear itemization of direct costs (crew, gear, post, studio), a production fee to cover coordination, insurance, and overhead, and transparent tracking of revisions, usage, and overages. This approach ensures accurate, scalable budgeting for agencies, brands, and content teams.
Typical production budgets range from $12,000 to $250,000+, depending on project scope, duration, and creative complexity.
🧑‍💼 Creative & Production Labor
RoleDay Rate
Director / DP$3,000
Producer$1,200
Assistant Director$850
Gaffer / Grip$750
Camera Assistant$750
Camera Operator$850
Sound Recordist$850
Boom Op$550
Production Assistant$350
🎬 Gear & Equipment
ItemRate
Sony FS7 camera package + lenses$500/day
Lighting kit (3‑point LED + modifiers)$350/day
Full grip kit$400/day
Audio kit (Zoom, boom, 2 lavs)$300/day
Teleprompter kit$250/day (add operator: $550/day)
Drone package (FAA licensed)$800/day
🏢 Studio Rental
OptionRate
Full-day rental (10 hrs)$1,500
Half-day rental (4 hrs)$900
Fresh cyc repaint (optional)$200
🎞️ Post‑Production
ServiceRate
Editing$150/hour
Color correction$150/hour
Sound mix / cleanup$150/hour
Social cutdowns / captioning$150/hour
💼 Production Fee
A 35% production fee is applied to all direct project costs to cover producing, scheduling, insurance, and administrative overhead. This appears as a separate line item on all estimates.
📦 Deliverables & Storage
ItemRate / Policy
File deliveryGoogle Drive or Dropbox; client-provided drives accepted
Courtesy storage12 months included with all projects
Extended storage – 100 GB$30/month
Extended storage – 200 GB$40/month
Extended storage – 2 TB$50/month
Extended storage – 4 TB$75/month
Note: No tangible property is transferred as part of any production contract. It is the client’s sole responsibility to determine and report any applicable sales or use tax.