We help fitness companies launch products, build hype, and drive sales with high-impact video and photography.
Cinematic Visuals That Power Your Fitness Brand
Pitbull x Echelon Campaign
When global music star Pitbull partnered with Echelon, they turned to Go Bold Studio to capture the energy of this collaboration. Our team produced the ‘Feel Good’ campaign, featuring Pitbull performing alongside Echelon users. The result was an electrifying spot blending music and fitness, which aired during the holiday season and gave Echelon a burst of brand buzz.
Holiday Magic for Echelon
Santa walks through the door, pulls off his coat—and reveals a fat suit. Underneath, he’s lean, ready, and jumps on his Echelon bike. This playful holiday spot flipped expectations and delivered a fun, memorable message: fitness fits everyone—even Santa.
Part of Echelon’s nationwide campaign, the ad aired on TV and social platforms, sparking a spike in holiday sales and driving a boost in brand engagement.
Echelon EX-8S Launch
We partnered with Echelon to unveil their flagship bike with a stunning reveal video. Featuring the bike’s 24” curved touchscreen and synchronized LED flywheel lights, the video’s Tron-like aesthetic built excitement and positioned the EX-8S as the future of connected fitness.
Energy in every frame.
Real Results: Fueling Echelon’s Rapid Growth
A Trusted Partner Since 2014
Go Bold Studio has been Echelon’s content partner from day one—producing every flagship video, product photo, and launch campaign. From their first fitness bike debut on HSN to today’s full line of connected equipment, we’ve helped bring their vision to life.
Scaling with the Fitness Boom
As demand surged during the at-home fitness wave, we scaled production fast—delivering campaign after campaign to keep pace. Our content helped drive Echelon’s growth from $3 million to over $100 million in annual revenue.
Content That Powers a Global Brand
Today, Echelon’s ecosystem includes rowers, treadmills, mirrors, and a thriving subscription platform. And behind it all? Visuals crafted, captured, and delivered at scale by our team.
Echelon’s Revenue Growth (2014–2024)
Creative Services Designed for Performance
Full-service video and photography tailored to your brand’s goals—from concept to delivery.
High-End Video Production
From concept to final cut, we produce cinematic videos that showcase fitness equipment in action – whether it’s a high-energy product launch or an inspirational member success story.
Product Photography & Lifestyle Shoots
Stunning studio and on-location photography that highlights every curve and feature of your equipment. We also capture lifestyle and athlete shots that align your brand with aspirational fitness lifestyles.
Creative Concept & Storyboarding
Our team develops the creative concepts and storyboards to bring your brand’s vision to life. We’ll script compelling narratives – whether it’s a 30-second ad spot or a series of social media clips – ensuring consistency with your brand voice.
Post-Production & Visual Effects
Our post-production wizards ensure every frame pops – from dynamic motion graphics highlighting your product’s features, to flawless color that matches your brand aesthetics.
Campaign Strategy & Multi-Platform Delivery
Whether you need a broadcast-ready commercial, an Instagram teaser, or in-store display videos, we optimize content for all platforms. Our experience with fitness brands means we know how to engage audiences on each channel.
Trusted by Leading Brands
Ready to Go Bold?
Let’s bring your next campaign to life. Whether you're launching new equipment, refreshing your content, or expanding your reach, we’re here to help with cinematic video, bold photography, and the agility to scale with your goals.