Addition Financial
Addition Financial - Cake
Addition Financial - Pug
Addition Financial - Ugly Chair
The Challenge
Addition Financial needed to disrupt stale financial advertising with genuine personality. We turned everyday mishaps—a disastrous DIY cake, a failing "influencer" pug, and an eyesore chair—into relatable stories that humorously anchor the brand as a partner in members' real, messy lives.
The Execution
We embraced a quirky, character-focused aesthetic to bring these scenarios to life. Through precise comedic timing, vibrant art direction, and punchy editing, we transformed these entertaining vignettes into a breath of fresh air that resonates deeply with a consumer-focused audience.
