Jet Blue - Travel Series

3 Perfect Days

Springdale

Toronto

Dumbo

The Challenge

The goal was to produce "3 Perfect Days," an in-flight travel series for JetBlue's seatback entertainment. Featuring Springdale, Toronto, and Dumbo, each episode was designed to showcase an ideal three-day itinerary. The primary challenge was capturing premium travel content across vastly different environments, from remote Utah landscapes to dense urban centers, while maintaining an incredibly agile footprint.

The Execution

We tackled this series with a streamlined, two-person travel crew. By keeping our equipment package minimal, we were able to move quickly and efficiently across borders and varied terrains. We utilized a documentary style approach to organically capture the authentic culture and energy of each location. This run-and-gun strategy allowed us to deliver immersive, high-quality episodes that inspire passengers mid-flight without the logistical burden of a massive production.

Interior of a coffee shop with a wooden counter, baristas serving customers, several people sitting and standing, large windows, and industrial-style lighting.
A view from inside a restaurant with an open patio, overlooking the Brooklyn Bridge in New York City. Four people are seated at a table, engaging in conversation. A waiter stands nearby, holding a menu. The scene is framed by black-and-white striped
A modern multi-story glass building with a grid facade, situated in an urban area during dusk with a pinkish sky, and some trees at the bottom.
Two women smiling and talking near an aquarium exhibit that has a large circular tank filled with sharks and other fish, with a cityscape visible outside the windows in the background.
Three people observing fish and marine life in Ripley's Aquarium. One person, wearing glasses, points at the tank while the others look on.
A young woman with dark hair and a black top sitting at a wooden bar in a warmly lit restaurant, smiling at the camera. The background shows shelves with bottles and a cozy ambiance.
A woman with blonde hair wearing a black dress and turquoise necklace talking to a man in a brightly lit room with cream-colored walls and furniture, with a subtitle that reads 'And again here we even have a salt-water pool'.
Exterior view of The Ritz-Carlton hotel in Toronto during daytime with Christmas decorations, including lit-up trees, and city skyscrapers in the background.
A cheese and charcuterie board with various cheeses, meats, sliced apples, and garnishes, placed near a glowing fire pit.
A woman sitting on a balcony at night, holding a mug, with Christmas lights and decorations in the background, and a cat on a couch nearby.
A man with glasses and a beard smiling at night, with a city skyline illuminated in the background and subtitles reading, 'Diverse, there's always something going on, so if it's within the building here, if it's out within the city.'
Nighttime city skyline with illuminated buildings and the CN Tower in Toronto, Canada, under a sunset sky.
Two people walking on a bridge surrounded by green trees with a canyon in the background during daytime.
Grilled octopus tentacle topped with mixed greens and slivered almonds, served on a plate with orange sauce decoration.
Close-up of a hand holding cherry tomatoes and plant leaves with purple flowers, outdoors during daytime.
A man with short hair and a goatee, wearing a gray t-shirt, is standing outdoors in a park-like setting with trees and houses in the background during daylight.
Sign for King's Landing Bistro hanging under a wooden pergola with string lights and surrounded by green foliage and orange flowers.
A basket of food with fried sweet potato fries topped with ketchup and a burger with a bun, lettuce, cheese, a sausage patty, and other ingredients, served on red checkered paper.
Outdoor patio with people dining under pink umbrellas. There is a grassy backyard with a circular flower bed and a patio railing.
A man wearing a headset sitting inside a helicopter, flying over a desert landscape with mountains in the background.
Two men sitting inside a helicopter, one dressed as a pilot with a white uniform and the other in a casual t-shirt, both wearing headsets and harnesses, holding controls, flying over a desert landscape with hills and cloudy sky.
Two men standing outside near a helicopter. One man facing away wearing a white shirt, the other man smiling wearing a pilot uniform. The helicopter is black with red and orange accents and has the text 'R66 TURBINE' on the side. A landscape of open
A man smiling outdoors in front of a red Jeep vehicle during a daytime helicopter tour in a desert landscape with rocky hills in the background.
Scenic view of Zion National Park with mountains, trees, a parking lot, and text overlay that reads "3 Perfect Days... Springdale, Utah."
Aerial view of the Grand Canyon with layered red and brown rock formations, a river running through the bottom, and a partly cloudy sky above.
A desert landscape at sunset with layered mesas and canyon formations under a partly cloudy sky.
Sign for Zion National Park displaying the National Park Service logo, and information about a Visitor Center and Zion Canyon Shuttle, with a note about entrance fee, receipt, or pass requirements.
Scenic landscape with a wooden fence in the foreground, green grass, trees, and mountains in the background under a clear sky.