Orlando Health
Orlando Health Hearts Campaign
The Challenge
The goal of the Hearts campaign was to bypass corporate messaging and highlight the real people behind Orlando Health. We needed to craft authentic video portraits of actual doctors and employees. The primary hurdle was capturing premium visuals quickly within an active hospital, navigating around patients and maximizing very limited time in live OR suites without disrupting critical care.
The Execution
We utilized an agile, low-footprint production approach. By moving efficiently through active environments and optimizing our brief windows in the OR, we captured cinematic portraits using precise mobile lighting. This setup allowed the medical staff to shine naturally, resulting in a campaign that humanized the healthcare system while fully respecting the demands of a working hospital.
